If you’re an ambitious student interested in building a career in digital marketing, this is an opportunity you shouldn’t miss. The John Thompson Scholarship 2025/26 is now open for applications, offering a full tuition fee waiver for a one-year MSc in Digital Marketing at Dublin City University (DCU) in Ireland.
This scholarship is open to students from around the world. This prestigious scholarship supports outstanding individuals who want to gain advanced skills in one of the fastest-growing and most in-demand fields globally.
Dublin City University (DCU) in Ireland is a popular business school for digital marketing and innovation, with global giants like Google, Facebook, and Microsoft. DCU Business School is recognized for its strong industry links, academic excellence, and career-focused programs. Through this program, you will learn advanced digital marketing tactics and skills, including optimized ad campaigns, PPC ads, social media marketing, and more.
The John Thompson Scholarship is designed to help promising students access this cutting-edge education without the financial burden of tuition fees. Whether you come from a business background, a related field like media or communications, or have significant industry experience, this scholarship could pave the way for your future in digital marketing.
Interested students can apply for the John Thompson scholarship before the deadline of 30th July 2025.
In this article, I have exploreed everything about this scholarship and other important things you need to know.
Scholarship Overview
| Field | Details |
|---|---|
| Scholarship Name | John Thompson Scholarship 2025/26 |
| University | Dublin City University (DCU) |
| School | DCU Business School |
| Program | MSc in Digital Marketing |
| Host Country | Ireland |
| Program Duration | One year |
| Scholarship Coverage | Full tuition fees |
| Application Deadline | 30th July 2025 |
What You Will Learn
The MSc in Digital Marketing at DCU is a comprehensive and forward-thinking program designed to equip students with the latest knowledge and practical skills in the digital space. The curriculum includes:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Social Media Marketing
- Web Development and UX
- e-Business Management
- Data Analysis
- Strategic Marketing Planning
Students will learn to design, implement, and evaluate digital strategies while developing a strong understanding of analytics, consumer behavior, and digital tools.
Also read: 10 Best Free Online Digital Marketing Courses by Google with Certificates in 2025
Career Opportunities for Graduates
Graduates of this program have a strong track record of employment in leading international companies and digital agencies. Employers include:
- Trivago
- Adroll
- Core Media
- Edelman
- Microsoft
- An Bord Bia
- Accenture
- iProspect
- Qualtrics
- Publicis
- Oracle
- Dell
- Wolfgang
- AA Ireland
- ESRI
- IBM
- Starcom
- Ryanair
This program opens doors to roles such as Digital Marketing Manager, SEO Analyst, Content Strategist, eCommerce Manager, and more.
Eligibility Criteria
To be eligible for the John Thompson Scholarship, you must first apply and receive an offer for the MSc in Digital Marketing at DCU Business School. Once you have your admission offer, you can proceed to apply for the scholarship.
Applicants must meet one of the following academic or professional criteria:
- A 2.1 Honours undergraduate degree (or international equivalent) in Business
- A 2.1 Honours degree in a relevant non-business field (e.g., Journalism, Communications, Media Studies)
- Professional qualifications with at least 5 years of relevant marketing experience
In addition, you must demonstrate proficiency in English, typically through IELTS, TOEFL, or an equivalent English language test, unless exempted.
How to Apply
- First, apply for admission to the MSc in Digital Marketing at DCU Business School.
- After receiving your offer letter, apply for the John Thompson Scholarship via the official website.
- Application Deadline: 30th July 2025
Frequently Asked Questions
1. Who can apply for the John Thompson Scholarship?
Anyone from any country can apply, as long as they meet the academic or professional requirements and have received an offer to study the MSc in Digital Marketing at DCU.
2. Does the scholarship cover living expenses?
No, the scholarship covers full tuition fees only. Applicants will need to fund their own living expenses, accommodation, and other personal costs.
3. What kind of background do I need to be eligible?
Applicants with a degree in business, journalism, media studies, communications, or significant marketing work experience are eligible to apply.
4. What is the value of the scholarship?
The scholarship covers 100% of the tuition fees for the one-year MSc Digital Marketing program.
5. Is the MSc program full-time or part-time?
The program is a full-time, one-year master’s degree.
6. What documents do I need to apply?
You will typically need academic transcripts, a CV, a personal statement, proof of English language proficiency, and evidence of your offer of admission to the program.
7. When will I know the outcome of my scholarship application?
Results are usually communicated shortly after the deadline, but DCU will inform shortlisted candidates directly.