Are you looking to start or boost your career in digital marketing? Digital marketing is one of the best and most demanding career options in 2025, and it is evolving in various dimensions. But the question is, where to learn digital marketing in 2025?
As we know, digital marketing is a dynamic subject, and there is no fixed thumb rule of its application. The way of doing digital marketing is constantly changing, and so students are always confused about which course they should choose to get current knowledge. So, in this article, I have given 10 Best Free Online Digital Marketing Courses by Google, which you can pursue with zero upfront fees.
Whether you’re a student, job-seeker, entrepreneur, or working professional, this free online course can help you stay competitive with current ongoing marketing trend. Thankfully, Google offers some of the best online courses in digital marketing—completely free and with certification.
Let’s explore the top options and how you can benefit.
Why Learn Digital Marketing Online?
Digital marketing has become the backbone of business success. Companies are looking for professionals who can manage SEO, Google Ads, analytics, and more. With free courses from Google, you can gain these valuable skills without spending money, even online courses have many benefits.
Flexibility and Convenience: Learning a digital marketing course in an online mode is a flexible task. You don’t need to go anywhere. You can start your course journey from the comfort of your home. It is ideal for both job seekers, working professionals, as well as students who get very little time outside of work.
Cost-Effective: Online courses are very Cost-Effective, and Many courses are free of cost. Also, these are generally more affordable than traditional classroom programs.
Access to Industry Experts: You can learn this course from the top level industry experts and faculty. They maintain the current industry trends on their curriculum.
High Demand & Career Opportunities: Digital marketing is one of the most in-demand skills globally. These skills open doors to careers in SEO, SEM, content marketing, email marketing, social media, analytics, and more.
Apart from that, there are many more plus points of doing online digital marketing courses.
Top 10 Free Online Digital Marketing Courses by Google with Certificates
Google offers a wide range of free online digital marketing courses, many of which come with recognized certificates. These courses cover essential topics like SEO, SEM, social media, analytics, Google Ads, Google My Business (GMB), and more.
Whether you’re a beginner or looking to update your skills, these certified courses can be a perfect game-changer for everyone. Here is the list of Top 10 Free Online Digital Marketing Courses by Google.
Fundamentals of Digital Marketing
The Fundamentals of Digital Marketing course offered by Google Digital Garage is a comprehensive, beginner-friendly program designed for beginners who want to just start a digital marketing career.
This free course is accredited by the Interactive Advertising Bureau Europe and The Open University, offers a solid foundation for anyone looking to enhance their online marketing knowledge.
- Platform: Google Digital Garage
- Duration: 40 hours
- Cost: Free
- What You’ll Learn: Basics of SEO, SEM, social media, email marketing, analytics
- Eligibility: Open to all
- Prerequisite: None
- Certificate: Yes
- Job Opportunities: Digital marketing executive, content creator, SEO analyst
How to Get Started: You can access the course at Google’s official Digital Garage website. All you need is a Google account to sign up and start learning for free.
Google Analytics for Beginners
The Google Analytics for Beginners course is offered by the Google Analytics Academy which is an absolutely free and self-paced program designed for newcomers in the field of digital marketing. This course is ideal for individuals looking to understand how to set up and utilize Google Analytics to monitor and analyze website traffic effectively.
- Platform: Google Analytics Academy
- Duration: 4 hours
- Cost: Free
- What You’ll Learn: Traffic analysis, account setup, campaign tracking
- Eligibility: Anyone with basic computer literacy
- Prerequisite: None
- Certificate: Yes
- Job Opportunities: Web analyst, data-driven marketer, analytics consultant
How to Get Started: You can visit the Google Analytics Academy to learn. All you need to have a google account.
Also read: Top 10 Best Websites for Free Online Courses with Certificates
Google Ads: Search Certification
The Google Ads Search Certification is available on Google Skillshop. It is a free, self-paced learning program designed to create and optimize Google Search campaigns. This course also provides a free certification program. This course is ideal for digital marketers, freelancers, and business owners aiming to enhance their online advertising skills.
- Platform: Skillshop
- Duration: 4 hours
- Cost: Free
- What You’ll Learn: Campaign setup, keyword targeting, bidding strategies
- Eligibility: Anyone interested in search advertising
- Prerequisite: Basic understanding of Google Ads
- Certificate: Yes
- Job Opportunities: PPC specialist, SEM analyst
How to Get Started: You can visit the Google Skillshop and sign in with your Google account.
Google Ads: Display Certification
The Google Ads Display Certification is a free program offered by Google Skillshop. This program for the begineers and working professionals who want to gain basics of Google Ads, how to create such camp.aigns and how to attract potential customers through Google Ads. This certification is ideal for digital marketers, freelancers, and business owners aiming to enhance their online advertising skills.
- Platform: Skillshop
- Duration: 4 hours
- Cost: Free
- What You’ll Learn: Display ad formats, targeting options, measurement
- Eligibility: Beginners welcome
- Prerequisite: Basic marketing knowledge is helpful
- Certificate: Yes
- Job Opportunities: Display marketing specialist, ad campaign manager
How to Get Started: Visit Google Skillshop and sign in with your Google account to access this amazing course.
Google My Business
The Google My Business course is available on Google Skillshop which is an absolutely free, beginner-friendly program designed to help you effectively manage your business’s online presence on Google Search and Maps. This course is very beneficial for digital marketers.
This course is ideal for small business owners, marketers, and freelancers looking to enhance their local SEO and customer engagement strategies.
- Platform: Google Digital Garage
- Duration: 1 hour
- Cost: Free
- What You’ll Learn: Business listing creation, customer engagement
- Eligibility: Small business owners
- Prerequisite: None
- Certificate: Yes
- Job Opportunities: Local SEO specialist, small business consultant
How to Get Started: You can access this course through the Google My Business course page on Skillshop.
YouTube Channel Growth
The YouTube Creator Academy is a free online learning platform developed by YouTube. This Youtube channel growth course is created to help creators enhance their skills, grow their channels, and build online community. It’s designed for both beginners and experienced creators seeking to improve their content strategy and audience engagement.
- Platform: YouTube Creators Academy
- Duration: 5 hours
- Cost: Free
- What You’ll Learn: Content strategy, optimization, analytics
- Eligibility: Anyone with a YouTube channel
- Prerequisite: Basic understanding of YouTube
- Certificate: Yes
- Job Opportunities: Content creator, video strategist
How to Get Started: You can easily join this course through YouTube Creator Academy
Google Tag Manager Fundamentals
Digital marketers also have to manage their website and there are many technical aspects while managing a website and Google Tag management is one of them. This is very much essential when you are collecting leads data through your website. So Google Tag Manager (GTM) Fundamentals course is very essential for the digital marketers especially for beginners who want to gain essential skills to manage website tags efficiently.
By learning GTM, you can implement and update tracking codes without modifying your website’s codebase, streamlining the process of data collection and analysis.
- Platform: Google Analytics Academy
- Duration: 4 hours
- Cost: Free
- What You’ll Learn: Tags, triggers, variables setup
- Eligibility: Intermediate users
- Prerequisite: Understanding of analytics
- Certificate: Yes
- Job Opportunities: Web analytics manager, implementation specialist
How to Get Started: You can join this course by Visiting the Google Tag Manager Fundamentals course page.
Google Marketing Platform
The Google Marketing Platform (GMP) is an essential tool of advertising and analytics tools designed to help marketers to plan, execute, measure, and optimize digital campaigns across various channels.
This platform launched in 2018. GMP combines Google’s advertising and analytics services into a unified platform that helps the digital marketers to take data driven decision.
- Platform: Skillshop
- Duration: 5 hours
- Cost: Free
- What You’ll Learn: Planning, data integration, campaign measurement
- Eligibility: Intermediate marketers
- Prerequisite: Understanding of digital campaigns
- Certificate: Yes
- Job Opportunities: Marketing data specialist, digital analyst
How to get start: Visit the Google Marketing Platform website to explore the available tools and resources.
Eligibility or Prerequisites
- Most courses are designed for beginners so this course is equally helpful for beginners as well as the job seekers who want to get into the digital marketing sector.
- This course is free and beginner-friendly friendly so no prior experience is needed.
- Only a Google account is typically required to start.
Benefits of Taking These Courses
These Free online digital marketing courses by Google has many benefits. Some of the beenfits are given below:
- Free certificates from Google
- Learn in-demand skills like SEO, SEM, and analytics
- Great for remote learning and self-paced study
- Enhance your resume and LinkedIn profile to get quickly hired.
How to Enroll: Step-by-Step Guide
The enrollment process for the Free online digital marketing courses by Google is very easy you have to just follow the process:
- Visit platforms like Google Digital Garage, Skillshop, and Analytics Academy
- Sign in with your Google account
- Browse courses
- Click “Start Course.”
- Learn at your own pace and take quizzes
- Complete the final assessment to receive your certificate
(Other platforms: Skillshop, Analytics Academy)
FAQs
Are these Google courses really free?
Yes, all mentioned courses are free and with a free certification also.
Can I add these certificates to my resume or LinkedIn?
Absolutely! These are industry-recognized certificates.
How long will it take to complete these courses?
The time taken to complete this course is depends on the learners but course durations range from 1 to 40 hours, depending on the topic.
Do I need any prior knowledge to start?
Most courses are beginner-friendly and don’t need any prior knowledge.
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